Photo by Ian Holliday

2019 First Place award for Music Writing from the Association of Alternative Newsmedia

“All of our representatives are currently busy. The current wait time is seven years,” a recorded voice says when you call 1-877-VIDE-NOIR. The next cycle through it says the wait time is four eons. You’re then taken on a journey of choices to either the land of psychic moonbeams eager to predict your future, a fictionalized radio station promising to reveal “the secret truth of the cosmos,” or an option to purchase a “consciousness neutralizer,” although it’s currently backordered.

There may not be a final destination, but you could get lost for hours in the maze of options and pre-recorded storylines, with songs from Lord Huron’s latest release, Vide Noir, playing softly in the background.

“I believe the music stands on its own,” explains lead singer Ben Schneider. “But if you want to dig deeper, go on some other adventures, they’re there for you.”

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